Short Answer

Critique of a Reactive Product Strategy

A fellow student argues, "The best way to ensure a product succeeds is to ask customers exactly what they want and then build it for them. It's a guaranteed sale." Based on the business philosophy that emphasizes anticipating future needs, explain why this "guaranteed sale" approach can be a flawed long-term strategy for a company in a fast-changing industry.

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Updated 2025-07-17

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