HubSpot states that culture is to recruiting as product is to marketing.

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HubSpot describes its culture as driven by a shared passion for its mission and metrics. It describes the culture as one of amazing, growth-minded people whose values include using good judgment and solving for the customer.

HubSpot's Stated Culture

HubSpot public Culture Code article and deck page describing transparency, customer focus, growth-minded people, autonomy, flexibility, influence independent of hierarchy, and culture as an evolving operating system. https://blog.hubspot.com/marketing/company-culture

The HubSpot Culture Code

HubSpot says employees who work at HubSpot have HEART: Humble, Empathetic, Adaptable, Remarkable, and Transparent.

HEART Acronym for HubSpot Employee Qualities

HubSpot tells employees to solve for the customer, meaning not just customer happiness but also customer success.

Solving for Customer Happiness and Success at HubSpot

HubSpot says power is now gained by sharing knowledge rather than hoarding it, and invokes the maxim that sunlight is the best disinfectant.

Transparency Principle at HubSpot

HubSpot says an organization should not penalize the many for the mistakes of the few.

Not Penalizing the Many for the Mistakes of the Few at HubSpot

HubSpot states that results should matter more than when or where they are produced.

Results Over When and Where Work Is Done at HubSpot

HubSpot states that influence should be independent of hierarchy.

Influence Independent of Hierarchy at HubSpot

HubSpot states that great people want direction on where they are going, not directions on how to get there.

Direction Over Step-by-Step Directions at HubSpot

HubSpot quotes the maxim that a flawed diamond is better than a flawless pebble, and says it would rather be failing frequently than never trying.

Tolerance for Frequent Failure at HubSpot

HubSpot says the Culture Code started as an internal document and was shared with the world because the company values transparency. HubSpot also says the Culture Code is a perpetual work in progress and that it has been updated more than 25 times.

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