As an illustration of cross-industry comparison, the source compares Amazon with Nordstrom, Disney Parks, and the Four Seasons Hotels and Resorts, described as companies from other industries with excellent reputations for customer centricity. The comparison shows how customer focus at Amazon compares with these other customer-obsessed companies.

Amazon vs Customer-Centric Companies on Customer Focus

In the Culture 500 cross-company comparison output, the numbers denote percentiles across all companies in the Culture 500 sample.

Percentile-Based Scaling in Culture 500 Cross-Company Comparisons

The Culture 500 interactive tool lets users construct a customized set of companies and compare them along any of the Big Nine values. The source also states that the Culture 500 allows direct company comparisons across industries.

Google

The Culture 500 allows users to benchmark companies against their competitors on each of the Big Nine values.

Competitor Benchmarking View in Culture 500

MIT Sloan Management Review project page on measuring culture in leading companies, including the Culture 500 dataset. https://sloanreview.mit.edu/projects/measuring-culture-in-leading-companies/

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