Salesforce identifies Customer Success as one of its core values. Through trusted relationships, the company says it earns the privilege of guiding customers to achieve extraordinary things and describes itself as its customers' most important and relevant partner in the evolving digital economy.

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Salesforce describes its culture as a commitment to upholding trust, ethics, and integrity in everything it does, including treating everyone with respect, driving strong performance, and making decisions that align with its core values. The company states that its Code of Conduct is built on five core values: Trust, Customer Success, Innovation, Equality, and Sustainability.

Salesforce's Stated Culture

Salesforce public Code of Conduct leadership and values page describing trust, ethics, integrity, non-retaliation, customer success, innovation, equality, sustainability, and high-integrity decisions. https://www.salesforce.com/company/legal/compliance/code-of-conduct/leadership-and-values/?bc=OTH

Salesforce Code of Conduct: Leadership and Values

Salesforce asks every employee to commit to following its Code of Conduct. Salesforce presents the Code as a guide for making ethical decisions and says it is designed to inspire, guide, and enable decisions that reflect the company's core values and ethical principles.

Salesforce Code of Conduct as an Ethical Decision Guide

Salesforce says everyone at the company is a stakeholder of trust and of each other. It states that each person plays a role in building and sustaining the trust of customers, partners, regulators, and one another.

Trust as a Shared Stakeholder Responsibility at Salesforce

Customer Success as a Salesforce Core Value

Salesforce identifies Innovation as one of its core values and says it innovates through new solutions, products, and releases that help customers connect with their customers in new ways. Salesforce also says digital, artificial intelligence, and Agentforce transformations create both opportunities and new ethical considerations, making high standards of integrity and ethical behavior especially important.

Innovation and AI-Era Ethical Standards at Salesforce

Salesforce identifies Equality as one of its core values. The company says employees are active allies working to create a more inclusive workplace and advance equality for all, and it links that value to a belief in the fundamental human rights of all people.

Equality and Active Allyship at Salesforce

Salesforce identifies Sustainability as one of its core values and says it seeks systemic change to help organizations achieve net-zero carbon emissions and become nature positive. The company frames climate action as part of how it applies the full power of Salesforce to the current climate emergency.

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