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Data Analysis with Grounded Theory Method

  • When researchers code data, we assign concepts to the data. With the concepts, we make connections to understand a phenomenon
  • GTM is a systematic analysis that identifies categories and connects them. Data is constantly compared with new data until theory saturation
  • Connecting different categories are as valuable as naming the categories because both processes build construct and relationship for a theory
  • Constant comparison between data in understanding the same category is important because it allows researchers to reevaluate their coding

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Updated 2021-11-21

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User experience (UX) research

Design Science