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Deconstructing a Service Differentiation Strategy
A dental practice in a large city with numerous competitors has become highly successful. It is known for using the latest 'pain-free' dental technology, creating a calming, spa-like office environment, offering extended evening and weekend hours, and providing a membership plan that covers preventative care. Despite charging prices that are 20% higher than the local average, the practice has a six-month waiting list for new patients. Analyze the key components of this dental practice's strategy. For each component you identify, explain how it distinguishes the service from its competitors and contributes to its ability to command higher prices and maintain a loyal customer base.
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Social Science
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Economy
CORE Econ
Economics
Introduction to Microeconomics Course
The Economy 2.0 Microeconomics @ CORE Econ
Ch.7 The firm and its customers - The Economy 2.0 Microeconomics @ CORE Econ
Analysis in Bloom's Taxonomy
Cognitive Psychology
Psychology
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