Definition

Individual Preferences

Individual preferences are the personal factors that drive a person's decisions, encompassing their likes, dislikes, attitudes, feelings, and beliefs. These preferences serve as the primary motivators for behavior. The category of individual preferences is broad and includes more specific types, such as social preferences like altruism.

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Updated 2026-05-02

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Introduction to Microeconomics Course

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Ch.4 Strategic interactions and social dilemmas - The Economy 2.0 Microeconomics @ CORE Econ