Definition

Social Preferences

An individual is said to have social preferences if their personal utility is influenced by the well-being of others, not just their own direct payoffs. This concept formally acknowledges that people often care about what happens to others, moving beyond the traditional assumption of pure self-interest. These preferences can be positive, such as altruism, or negative, such as spite and envy, and can also include a preference for fairness, like inequality aversion.

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Updated 2026-05-02

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