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Designing a Manipulative Digital Marketing Campaign
Imagine you are a marketing strategist for a company launching a new, high-priced 'Mindful Living' subscription box. Your target audience is individuals who have shown interest in wellness and self-improvement but are also budget-conscious. Design a digital marketing strategy that uses consumer data and personalized user experience to manipulate this target audience into subscribing. In your response, you must: 1) Identify the specific types of consumer data you would leverage. 2) Describe at least two specific technological tactics you would implement on your website or app to personalize the user's experience. 3) Justify why your proposed strategy qualifies as manipulation rather than simply helpful personalization.
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Social Science
Empirical Science
Science
Introduction to Microeconomics Course
Creation in Bloom's Taxonomy
CORE Econ
Economy
Cognitive Psychology
Psychology
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