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Designing a Sales Compensation Plan for a Startup

A technology startup is launching a new software product. The company has limited initial funding but is confident in the product's market appeal. The sales cycle is expected to be relatively short (1-2 months). Design a compensation plan for the initial sales team. Justify the two main components of your proposed plan and explain how they balance the company's financial constraints with the need to attract and motivate talented salespeople.

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