Learn Before
Relation
Desirability Studies—Procedure
- Expose participants to products and ask them to rate their desire toward it
- The exposure of the product could be using a prototype or looking at an image
- Participants will select options from a list of descriptive words to describe the product
- The results from a large sample size will show a tread
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Updated 2022-03-05
Tags
User experience (UX) research
Design Science