- Usability Testing tends to be very expensive, but it is experimental compared to analytics. 
- Analytics is very inexpensive, nice when seeing what users do in the wild. 

University of Michigan - Ann Arbor

- Used to track usability over time and also comparing with competitors.
- It is not used often, but similar to qualitative usability testing. Difference would be quantitative testing is focused more on collecting metrics like time on task or success. 
- Can be done in person, remote moderated, or remote unmoderated.

Quantitative Usability Testing (Benchmarking)

- Used to detect or prioritize problems and to monitor performance
- Describe what user are doing with the product, where they go, what they click, what features they use, where they come from, and which pages they decide to leave the site or app and etc. 

Learn Before

Related