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Causation

Diminishing Marginal Utility of Income as a Cause of Risk Aversion

A significant factor explaining risk-averse behavior is the principle of diminishing marginal utility of income. A person with diminishing marginal utility might find a certain sum, such as $100, to be sufficient for their needs, and therefore does not perceive a potential gain to $200 as being worth twice as much. This valuation makes them prefer the guaranteed $100 over a risky gamble for $200 or nothing.

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Updated 2025-08-29

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