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  • Risk Aversion

Diminishing Marginal Utility of Income as a Cause of Risk Aversion

A significant factor explaining risk-averse behavior is the principle of diminishing marginal utility of income. A person with diminishing marginal utility might find a certain sum, such as $100, to be sufficient for their needs, and therefore does not perceive a potential gain to $200 as being worth twice as much. This valuation makes them prefer the guaranteed $100 over a risky gamble for $200 or nothing.

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Ch.2 User-centered design process - User Experience Design - Winter 23 @ UI Design in UI @ University of Michigan - Ann Arbor

UI Design in UI @ University of Michigan - Ann Arbor

User Experience Design - Winter 23 @ UI Design in UI @ University of Michigan - Ann Arbor

UI @ University of Michigan - Ann Arbor

User Experience Design @ UI Design in UI @ University of Michigan - Ann Arbor

University of Michigan - Ann Arbor

Introduction to Microeconomics Course

The Economy 2.0 Microeconomics @ CORE Econ

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  • Investment Decision Analysis

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