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Discussion - Future Research (Hamari et al. 2014)

  • broaden our understanding of the role context plays in gamification, and how context affects the gamification outcomes
  • to do that, future gamification research should consider the social environment (specifically the theory of planned behavior), the nature of the system, and the user's involvement
  • additionally, individual differences between each participant of the gamification experiment need to be carefully observed and analyzed. Different player types, approaches, attitudes, motivations, and interactions may lead to different gamification outcomes or lead users to experience the same motivational affordances differently.

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Updated 2021-02-04

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