While doing research for the parent node I ran into the following Sierra Club ad. While this was not the advertisement previously mentioned I thought this advertisement also should receive attention because how it in particular uses a child's chronic illness as a example of exploitation of the environment.

Further Examples of Advertisements from the Sierra Club

- Disability Pride Approach
- Reimagining of Representation
- Schalk's Recommendation

Alternatives for how Non-Profits and Social Justice Organizations Should Interact with Disability

In "Brilliant Imperfection", Eli Clare notes that why this ad works is because it taps into ableism. The ad works on the preconceived notion that the views will automatically understand that disability and chronic illnesses are tragedies that need to be prevented and eradicated, rather than understanding disability as a deeper cultural and personal experience.

University of Wisconsin - Madison

The Sierra Club had an ad campaign where they featured an image of a power plant with the words "Asthma. Birth defects. Cancer. Enough." 

Example: Advertisement from the Sierra Club

Schalk, Sami. Black Disability Politics, New York, USA: Duke University Press, 2022. https://doi.org/10.1515/9781478027003

Black Disability Politics

Eli Clare's Analysis of the Sierra Club Ad

Kafer notes that while it is important environmental activists understand and work against systems that intertwine exploitation of bodyminds and exploitation of the environment that often environmental organizations in doing this work demonize illness and disability and present disability as a unmitigated tragedy. 

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