Google says that, to ultimately serve all users, including advertisers and non-advertisers, it has a set of guiding principles for its advertising programs and practices.

Google Advertising Principles for Serving Users

Ethical dimensions and practices necessary to motivate organizational behavior include transparency, privacy, honesty, objectivity, integrity, carefulness, openness, respect for intellectual property, civility, confidentiality, accountability, responsible mentoring, and respect for colleagues.

Google

Ethics has been characterized as "doing the right thing" and as a motivational force that influences professionals' values, resembling a "carrot" approach to professional behavior.

Ethics as a Carrot Approach in Corporate Culture

OpenStax Principles of Management. Source pages used for organizational culture, corporate culture, and management topics. https://openstax.org/books/principles-management

Principles of Management - OpenStax

Ethical Practices That Motivate Organizational Behavior

Ethical values become "actionable" in corporations when corporations first become aware of, and then assume responsibility for, their duties toward stakeholders and stockholders.

Operationalizing Ethical Values Through Stakeholder and Stockholder Responsibility

Maintaining an ethical corporate culture requires both a values-based approach and a compliance approach. Studies show that ethical and compliance approaches are interrelated and work best together to motivate and sustain lawful and ethical behavior in organizations.

Dual Necessity of Ethics and Compliance for an Ethical Corporate Culture

Ethics complements compliance because the law cannot, does not, and will not cover every aspect of potentially harmful behavior.

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