Short Answer

Evaluating a Business Consultant's Advice

Two T-shirt printing companies, 'PrintPro' and 'CustomTees,' operate in the same city.

  • 'PrintPro' is highly specialized in large-batch screen printing, giving it a very low cost for each additional shirt in a large order.
  • 'CustomTees' focuses on unique, single-item digital prints, with skilled staff and flexible equipment tailored for customization. A consultant advises both companies to purchase the same new, all-purpose printing machine, which is moderately efficient for both large batches and custom jobs.

Critique the consultant's advice. Is this a sound recommendation for both companies? Justify your reasoning by explaining the likely impact of this investment on each company's cost to produce one additional T-shirt.

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Updated 2025-10-01

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