Based on the scenario provided, break down the gardener's thought process. Explain how the way the gardener paid attention to and remembered information led to their firm conclusion about the new fertilizer.

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One cognitive mechanism that leads to the belief in illusory correlations is confirmation bias. This occurs when a person has a pre-existing belief or hunch about a relationship and subsequently seeks out, interprets, and remembers information that confirms this belief, while actively ignoring or dismissing evidence that contradicts it.

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