A technology company aims to develop a globally-aware AI assistant. Their primary training data consists of a massive dataset of English-language text from North America and the United Kingdom. To reduce cultural bias, their proposed strategy is to use an automated translation service to translate this entire dataset into 100 different languages, and then use this newly translated data to train their model. Critically evaluate the effectiveness of this strategy. In your response, explain the potential limitations and unintended consequences of this approach for creating a truly culturally-aware AI.