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Short Answer

Evaluating an Economic Decision

A manager has a fixed budget to spend on two marketing channels: online ads and print ads. Their objective is to maximize the number of new customers. They are currently considering a plan that spends the entire budget. Under this plan, spending an additional $100 on online ads is estimated to bring in 5 new customers, while spending an additional $100 on print ads is estimated to bring in 2 new customers. Is this plan the optimal solution for maximizing new customers? Justify your answer.

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Updated 2025-07-30

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