A company is developing a new coding app for adults who are complete beginners. They are deciding between two designs to keep users engaged. Based on principles of motivation for this user group, evaluate which approach is more likely to be effective and justify your reasoning.

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Adult beginners tend to need higher levels of extrinsic motivation with low percieved risk of failure to stay motivated Enjoyable learning (through games) attract higher levels of participants from all age groups, and show improved learning ability.


Motivation

The design needs to incorporate context for situational interest that allows users to easily interact with the program. The context needs to be safe for users to gain tools that benefit them in their daily lives. Features that increase motivation are visual and audio encouragements, such as hints or celebratory moments. Increasing motivation leads to continued success, so an effective design creates positive feedback loops as users continue to learn



Interaction between Design, Context and Motivation

Evaluating Motivational Design in a Learning App

Motivational bias is the cognitive tendency to hold onto incorrect intuitive beliefs simply because it is emotionally pleasing or comforting if they were true. People maintain these incorrect beliefs, often despite a lack of empirical evidence, because the beliefs provide hope or foster positive feelings about themselves.

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