A new social media company provides its platform to users for free, attracting a small but highly dedicated community. The company's primary goal is to become profitable by serving both its users and a separate group of paying customers. Based on this business model structure, which of the following actions would be the most logical next step for the company to generate significant revenue?

Analyzing the Role of Data in a Two-Sided Platform

Strategic Advice for a 19th-Century Textile Merchant

Evaluating a Proposed Change to a Platform's Business Model

A social media platform that is free for users and earns revenue from advertisers operates by selling the raw personal data of its users directly to those advertisers.

In a business model where a platform is offered to consumers for free and revenue is generated from advertisers, match each component to its primary role in the ecosystem.

Arrange the following events to accurately describe the operational flow of a business that provides a free service to one group of customers while generating revenue from another, based on the interactions of the first group.

A social media platform offers its service for free to millions of individuals. While these individuals are the 'users' of the platform, the company's primary source of revenue comes from selling advertising services to a different group, effectively making the users' ______ the product being monetized.

Evaluating Profitability Strategies for a Social Media Startup

A large social media company provides its platform to millions of people at no cost. Its primary source of income is from businesses that pay to display targeted advertisements to the platform's users. If this social media company experiences a significant and prolonged decline in the number of people actively using its platform, what is the most likely direct impact on its business model?

Evaluating a Proposed Change to a Platform's Business Model