A researcher aims to understand the daily media consumption habits of the average adult in the United States. They conduct their study by surveying 500 undergraduate students from a single large public university. Based on this methodology, what is the most significant limitation of the study's potential conclusions? Explain your reasoning.

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A significant drawback of using college students as research participants is the potential for limited generalizability. This is because student samples are often not representative of the broader population, tending to be younger, more educated, more liberal, and less diverse. As a result, findings from such studies may not be applicable to other demographic groups.

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