Example

Consumer-Led Tendering as an Alternative Market Institution

An alternative to the typical institutions for consumer goods involves a process initiated by consumers themselves. In this model, a group of potential buyers could first collaborate to define the specifications for a product, such as a car, and then invite manufacturers to bid for the contract to produce it. However, it is recognized that organizing such a collective effort would be practically difficult to implement.

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Updated 2025-07-12

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