The image below represents one of many advertisements that utilized culturally-fluent cues to encourage citizens that Brexit was the best option for "British identity". Culturally-fluent aspects associated with British identity in this ad include the British flag, the cup of tea, and the red phone booth.

Saint Louis University

During the 2016 British referendum on whether to secede from or stay in the EU, a digital firm called Aggregate IQ was hired to generate content pieces for Facebook users in order to create an identity-based call to action to “vote leave.”

Brexit Campaign

Oyserman, D., & Dawson, A. (2020). Your fake news, our facts: Identity-based motivation shapes what we believe, share, and accept. In R. Greifeneder, M. Jaffé, E. J. New- man, & N. Schwarz (Eds.), The psychology of fake news: Accepting, sharing, and correcting misinformation (pp. 173–195). London: Routledge. 

Learn Before

Related