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example of the halo effect
Alan: intelligent- industrious- impulsive- critical- stubborn- envious
Ben: envious- stubborn- critical- impulsive- industrious- intelligent
After reading about the two people, we will feel that Alan is the better of the two people, while each has the same descriptions just in different orders. When we are introduced to positive qualities first, we are more likely to overlook the negative qualities or assume them to be positive.
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Updated 2020-06-13
Tags
Behavioral Economics
Social Science
Empirical Science
Science