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example of the halo effect

Alan: intelligent- industrious- impulsive- critical- stubborn- envious

Ben: envious- stubborn- critical- impulsive- industrious- intelligent

After reading about the two people, we will feel that Alan is the better of the two people, while each has the same descriptions just in different orders. When we are introduced to positive qualities first, we are more likely to overlook the negative qualities or assume them to be positive.

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Updated 2020-06-13

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Behavioral Economics

Social Science

Empirical Science

Science