- This financial app uses small amounts of color to display information, such as data in graphs. 
- Using color in this way connects information to brand colors
- This news app uses its secondary color (purple) sparingly
- By doing so, it stands out in the places it is used
- Using color in this way makes content the most important element on the page

Arizona State University

University of Michigan - Ann Arbor

Brands can use color in subtle ways, whether that means conveying:
- Sophistication
- Emphasizing content
- Suiting content in some other way

When using color with subtlety:
- Ensure that interactive areas and state changes remain identifiable and easily seen

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