In a survey of CEOs and CFOs reported by MIT Sloan Management Review, 9 out of 10 believed that improving corporate culture would increase their company's value, and nearly 80% ranked culture among the five most important factors driving their company's valuation.

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Organizational culture can influence long-term economic and organizational performance. Reported findings include better financial results for performance-oriented cultures and performance drivers such as risk-taking, internal communications, flexibility, innovativeness, and productivity through people. Cultural dimensions may contribute unequally to organizational success.

Impact of Organizational Culture on Organizational Performance

MIT Sloan Management Review project page on measuring culture in leading companies, including the Culture 500 dataset. https://sloanreview.mit.edu/projects/measuring-culture-in-leading-companies/

MIT Sloan Management Review

Executive Beliefs About Corporate Culture and Company Valuation

Companies listed among the best places to work based on their corporate culture delivered nearly 20% higher returns to shareholders than comparable companies over a five-year period.

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