- First lines of text on a page receive more gazes than subsequent lines of text on the same page.
- First few words on the left of each line of text receive more fixations than subsequent words on the same line.

Implications of F-Shaped Reading Pattern

https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/

University of Michigan - Ann Arbor

The F-shaped scanning pattern is characterized by many fixations concentrated at the top and the left side of the page.
- Users first read in a horizontal movement, usually across the upper part of the content area.
- Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement.
- Users then scan the content’s left side in a vertical movement.

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