- Disseminate content that is emotional
- Reach out to warn or provide advice
- Share relevant information to the receiver

Davidson College

Members of online communities often share news to increase social cohesion within their groups

Sharing of News to Increase Social Cohesion

Duffy, A., Tandoc, E., & Ling, R. (2020). Too good to be true, too good not to share: the social utility of fake news. Information, Communication & Society, 23(13), 1-15. https://doi.org/10.1080/1369118X.2019.1623904

Too good to be true, too good not to share: The social utility of fake news

Factors Influencing People's Decision to Share News (Social Cohesion)

When people share fake news within online communities, individuals may  experience negative outcomes, such as a decrease in social cohesion.

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