 - To maintain your credibility, stick to the data, even if it doesn’t fully support your recommendations or hypotheses. 
- If finding contradicts, acknowledge the discrepancy and formulate a new research question to learn what’s going on.
- If the findings contradict your recommendation, it’s likely that you’re going to spend time creating the wrong solution. it’s best to acknowledge the discrepancy and formulate a new research question.

University of Michigan - Ann Arbor

When you clustered your findings into themes in step 3, you may have collected insights that weren’t directly relevant to your research questions in a separate category. This is where you’ll revisit these findings and think about where they belong.

Step 4: Think About What You Left Out

Findings That Invalidate Themes or Are Contradictory

- We don’t have control over all of the different data we’re going to get throughout our research.
- These spark interest in future research. May observe behavior that we didn’t anticipate, but still insightful for the overall project. 
- When revisiting, add these details as next steps, which will be introduced as the next research project

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