Motivation: Someone wants to do it
Ability: Someone can do it
Trigger: someone is reminded to do it

University of Michigan - Ann Arbor

- Existing habits can prevent or encourage the adoption of a new system
- Our systems are more likely to be adopted by users if they support their existing habits
- Habits are important for our brains because they create neurological cravings when behaviors are rewarded by the release of positive chemicals in the brain.


Importance of Habits

Fogg Behavioral Model (FBM)

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