The forgetting curve suggests that the average individual will lose about 1/2 of information they just attempted to memorize after 20 minutes and then eventually lose almost 3/4 of memorized information after 24 hours. After new information leaves memory, it will then plateau and level out.

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Storage decay is the underlying process of transience, occurring when unused information tends to fade with the passage of time.

Storage Decay

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

OpenStax Psychology (2nd ed.) Textbook

An example of transience and storage decay is when a person attempts to recall the plot of a novel they read in high school but can only remember a few isolated details because the unused information has faded over time.

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