Formula

Profit Maximization Condition (MRS = MRT)

At the profit-maximizing point, E, the Marginal Rate of Substitution (MRS) equals the Marginal Rate of Transformation (MRT). The MRS, which is the slope of the isoprofit curve, is determined by the firm's profit margin (the difference between price and marginal cost). The MRT, which is the slope of the demand curve, is mathematically related to the price elasticity of demand. The condition MRS = MRT thus signifies that the firm's desired price-quantity trade-off aligns perfectly with the market's feasible trade-off. This tangency condition is fundamental for deriving the firm's optimal price markup.

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Updated 2026-05-02

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