Profit-Maximizing Price Markup as the Inverse of Demand Elasticity
A key pricing rule for a profit-maximizing firm that produces a differentiated product is derived from the condition where the slope of the isoprofit curve (MRS) equals the slope of the demand curve (MRT). This rule states that the firm should set its price such that the price markup—the profit margin as a proportion of the price—is equal to the inverse of the price elasticity of demand. The formula is expressed as: , where is the price, is the marginal cost, and is the price elasticity of demand.
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Background Information:
- Price is denoted by P, quantity by Q, and marginal cost by MC.
- The price elasticity of demand is defined as ε = -(P/Q) * (dQ/dP).
Derivation: Step 1: Start with the profit-maximizing condition, substituting the expression for marginal revenue: P + Q * (dP/dQ) = MC
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Step 4: Conclude that the right-hand side of the equation from Step 3 is equal to the price elasticity of demand (ε), leading to the final relationship: (P - MC) / P = ε
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