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  • Profit Maximization Condition (MRS = MRT)

  • Deriving the Price Markup-Demand Elasticity Relationship from the First-Order Condition

Profit-Maximizing Price Markup as the Inverse of Demand Elasticity

A key pricing rule for a profit-maximizing firm that produces a differentiated product is derived from the condition where the slope of the isoprofit curve (MRS) equals the slope of the demand curve (MRT). This rule states that the firm should set its price such that the price markup—the profit margin as a proportion of the price—is equal to the inverse of the price elasticity of demand. The formula is expressed as: PMCP=1ε\frac{P - \text{MC}}{P} = \frac{1}{\varepsilon}, where PP is the price, MC\text{MC} is the marginal cost, and ε\varepsilon is the price elasticity of demand.

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    Background Information:

    • Price is denoted by P, quantity by Q, and marginal cost by MC.
    • The price elasticity of demand is defined as ε = -(P/Q) * (dQ/dP).

    Derivation: Step 1: Start with the profit-maximizing condition, substituting the expression for marginal revenue: P + Q * (dP/dQ) = MC

    Step 2: Rearrange the equation to isolate the price-cost margin: P - MC = -Q * (dP/dQ)

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