Formula

Profit-Maximizing Price Markup as the Inverse of Demand Elasticity

A key pricing rule for a profit-maximizing firm that produces a differentiated product is derived from the condition where the slope of the isoprofit curve (MRS) equals the slope of the demand curve (MRT). This rule states that the firm should set its price such that the price markup—the profit margin as a proportion of the price—is equal to the inverse of the price elasticity of demand. The formula is expressed as: PMCP=1ε\frac{P - \text{MC}}{P} = \frac{1}{\varepsilon}, where PP is the price, MC\text{MC} is the marginal cost, and ε\varepsilon is the price elasticity of demand.

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Updated 2026-05-02

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