Formula

Total Revenue and the Revenue Function

A firm's total revenue is calculated by multiplying the price per unit (P) by the quantity of units sold (Q), following the formula R=P×QR = P \times Q. [4] By utilizing the inverse demand function, P=f(Q)P=f(Q), which indicates the highest price at which a quantity Q can be sold, revenue can be expressed purely as a function of quantity. [2] This is referred to as the revenue function, R(Q)R(Q). On a price-quantity graph, the total revenue is visually represented by the rectangular area corresponding to a specific price and quantity on the demand curve.

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Updated 2026-05-02

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