Four Questions for Key Numbers
Before relying on a critical figure in a recommendation—regardless of whether it originates from a colleague's spreadsheet, an analytics dashboard, or an AI tool's summary—authors must evaluate it against four core analytical questions:
- Provenance: Where did it come from? Identify the specific system, report, or person that generated the figure, along with the underlying raw data.
- Time Window: Are the evaluated timeframes comparable (e.g., covering the same season and the same number of weekends)?
- Inclusions and Exclusions: What is in and what is out? Determine exactly which stores, products, or customer segments are counted.
- Like-for-Like Comparison: Are both sides of the comparison counted and evaluated using the exact same standard?
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Prep Sessions
Making Recommendations Leaders Can Act On @ Honor
Ch.2 Make It Hold Up - Making Recommendations Leaders Can Act On @ Honor
Check the Numbers, Whatever the Source - Making Recommendations Leaders Can Act On @ Honor
Making Recommendations Leaders Can Act On @ Honor (Iman YeckehZaare)
Ch.2 Make It Hold Up - Making Recommendations Leaders Can Act On @ Honor (Iman YeckehZaare)
Check the Numbers, Whatever the Source - Making Recommendations Leaders Can Act On @ Honor (Iman YeckehZaare)
Learn After
Evaluating a critical metric against the four core analytical questions is unnecessary if the data comes directly from an analytics dashboard rather than an AI summary or colleague's spreadsheet.
When evaluating the 'Time Window' of a key metric, what condition must be verified regarding the time periods under review?
Explain the core analytical purpose of evaluating a metric for a 'Like-for-Like Comparison' before including it in a recommendation.
Match each core analytical question to the specific inquiry it addresses.
Which of the four core analytical questions has been neglected in this analysis, and what specific details must the author establish to resolve it?
Spot-Checking Raw Data
When assessing 'Inclusions and Exclusions' for a critical metric, which detail must an author determine?
When tracing the provenance of a critical figure, an author must identify the source that generated it along with the underlying ___ data.