GitLab states that coaching people to embrace positive aspects of change, such as increased opportunity and new things to learn, can help the company move faster and increase its odds of success.

Reframing Change Around Opportunity and Learning at GitLab

GitLab states that feature adoption, user requirements, and the competitive landscape change frequently and rapidly. It states that successful companies adapt their roadmap and organization quickly to keep pace.

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GitLab says it demonstrates iteration by doing the smallest viable and valuable thing, getting it out quickly for feedback, and making changes based on that feedback.

Iteration in GitLab's CREDIT Competencies

GitLab public handbook values page describing CREDIT values, public values, reinforcement mechanisms, remote-work culture, transparency, collaboration, iteration, diversity, inclusion, belonging, and results for customers. https://handbook.gitlab.com/handbook/values/

GitLab Handbook: Values

GitLab states that constant improvement comes from iterating quickly over time. It also states that when a task is not the smallest viable and valuable thing, its scope should be reduced.

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