Goals that are sepcific and highly challenging, whether they are set by themselves or someone else in the community, will significantly increase contributions

New York University

When members self-set or are assigned highly challenging goals their contribution increases (DC 13 CH2)
Although many people use self-imposed goals as a source of self-regulation, research has shown that the goals people develop for themselves are not necessarily more powerful than goals assigned to them by an outside agent

Goal setting and contribution in online communities

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

Building successful online communities: Evidence-based social design (Kraut and Resnick)

When goal setting is accompanied with feedback on performance and progress, its positive effects on contribution are increased (DC 15 CH2)

Feedback for goal setting 

When goals have specific deadlines, contribution increases as the deadline approaches (DC 14 CH2)

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