Google describes several practices related to user experience: a clear and simple homepage that loads instantly, search-result placement that is not sold, clearly marked advertising that is relevant and not distracting, and new tools and applications that should work well enough that users do not need to think about alternative designs.

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Google states that since the beginning it has focused on providing the best user experience possible. It says design choices, such as work on an internet browser or homepage changes, are intended to serve users rather than Google's internal goals or bottom line.

Google's Stated User-First Principle

Google's public 'Ten things we know to be true' page describing company principles such as user focus, iteration, speed, advertising integrity, global information access, challenging work, fun, and continuous improvement. https://about.google/philosophy/?hl=en_US

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