https://pubmed.ncbi.nlm.nih.gov/32504611/

Link to study about social media impact on number of citations on a paper

University of Michigan - Ann Arbor

"An amazing *randomized trial* on Twitter+academia:

112 papers were randomly chosen to be shared on twitter by a group with ~58k followers or to not be shared. Papers that were tweeted accumulated 4x more citations compared to non-tweeted papers over 1yr."

-@JSheltzer

Jason Sheltzer tweets about a study showing the effect of Twitter on citations on a paper

A total of 112 representative original articles were randomized 1:1 to be tweeted via The Thoracic Surgery Social Media Network (TSSMN) or a control (non-tweeted) group. Measurements included citations at 1-year compared to baseline, as well as article-level metrics (Altmetric score) and Twitter analytics. Independent predictors of citations were identified through univariable and multivariable regression analyses.

Methods for study linked in tweet about social media impact on number of citations on a paper

When compared to control articles, tweeted articles achieved significantly greater increase in Altmetric scores (Tweeted 9.4±5.8 vs. Non-Tweeted 1.0±1.8, p<0.001), Altmetric score percentiles relative to articles of similar age from each respective journal (Tweeted 76.0±9.1%ile vs. Non-Tweeted 13.8±22.7%ile, p<0.001), with greater change in citations at 1 year (Tweeted +3.1±2.4 vs. Non-Tweeted +0.7±1.3, p<0.001). Multivariable analysis showed that independent predictors of citations were randomization to tweeting (OR 9.50; 95%CI 3.30-27.35, p<0.001), Altmetric score (OR 1.32; 95%CI 1.15-1.50, p<0.001), open-access status (OR 1.56; 95%CI 1.21-1.78, p<0.001), and exposure to a larger number of Twitter followers as quantified by impressions (OR 1.30, 95%CI 1.10-1.49, p<0.001).

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