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  • Friedman's Defense of Unrealistic Models: The 'As If' Principle

Habits and Rules of Thumb as a Mechanism for 'As If' Behavior

According to Milton Friedman's defense of economic models, individuals do not need to perform conscious, complex calculations to make optimal choices. Instead, through a process of trial and error, people develop and adopt habits or rules of thumb. These learned behaviors guide them toward decisions that are satisfactory and minimize regret, resulting in outcomes that align with the predictions of formal economic models.

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