The halo effect manifests in various social judgments. One common example is the assumption that physically attractive people are more likely to be good individuals than those who are less attractive. Another instance is perceiving someone who is outgoing or friendly as having a better moral character than a person who is more reserved.

Examples of the Halo Effect

Favorable or unfavorable opinions/sentiments about something will affect our evaluation of that something in the future. 

University of Michigan - Ann Arbor

The emotion at the time of hearing about something affects our judgement of it. On the most basic level if we are in a bad mood, we will evaluate something worse and if we are in a good mood, we will evaluate it as better. 

Affect Heuristic

Aronson, Elliot, and Joshua Aronson. The Social Animal. Worth Publishers, Macmillan Learning, 2018.

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