Help users navigate data with context and affordances that emphasize exploration and comparison.

University of Michigan - Ann Arbor

Effective data visualization relies on core principles to ensure that dense and complex information is communicated clearly. These principles guide the design of visuals to make data comparison easy, tell a compelling story, and assist users in decision-making.

Data Visualization Principles

Prioritize data accuracy, clarity, and integrity, presenting information in a way that doesn’t distort it.

Accurate

Adapt visualizations for different device sizes, while anticipating user needs on data depth, complexity, and modality.

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