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The Stroop task is a classic psychological test where participants must quickly name the color of the ink in which various words are printed. It illustrates how researchers can adapt an existing measure for a completely new purpose. For instance, researchers modified the task to study social anxiety by using words with negative social connotations, such as 'stupid.' This adaptation revealed that people with high social anxiety experience greater interference and are slower to name the ink colors of these socially threatening words.

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