- Determine the scope of the community as far as topics, target audience, and purpose
- Consider integration (or at least compatibility) with existing communities 
- Decide on internal organization: is the group subdivided, how does the group share information with members? 


University of Virginia, Charlottesville

University of Michigan - Ann Arbor

- Identifying a useful niche
- Managing competition from other online communities for both potential members’ attention and the niche

Maintaining the critical mass of users and content

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

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