- When introducing, keep the study’s purpose relatively vague, to avoid priming users.
- Keep questions as open-ended as possible and start topics broadly before narrowing down with followup questions.
- Mind your body language and try to stay consistent throughout the entire interview. Stay relatively neutral, yet friendly and interested throughout.

New York University

The most compromising of all facilitator mistakes is inadvertently skewing participant behavior or priming. This may reveal the intent of the research study too early, thus biasing the participant’s contributions.  

Leading the Participant

Fessenden, T. (2021, June 6). 5 Facilitation Mistakes to Avoid During User Interviews. Nielsen Norman Group. Retrieved September 19, 2021, from https://www.nngroup.com/articles/interview-facilitation-mistakes/. 

Learn Before

Related