The self or person in which we want or aspire to be. Discrepancies here create the motivation to achieve our ideal. 

Alma College

Result from shortcomings among our current, ideal, and ought self. These shortcomings help motivate us and guide us towards becoming our ideal and ought selves.

Self-Guides

Fiske, S. T., & Taylor, S. E. (2017). Social cognition: From brains to culture. London: Sage Publications. 

 Social Cognition: From Brains to Culture 3rd Edition

The person who we think ought to be or should be based on our social roles and expectations from others (e.g. expectations from parents).

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