Comparison of a Social Networking Site and a Market

Considering a social media platform where users can create profiles and interact without paying a subscription fee, which of the following statements best analyzes the primary economic exchange that allows the platform to operate?

Analyzing a Social Networking Platform as a Market

When viewing a social networking platform (that is free for users) as a type of market, match each participant or element with its corresponding economic role.

Analyzing a Digital Marketplace Model

Identifying Market Roles on a Social Platform

A social networking platform that is free for individuals to join and use cannot be considered an economic market because there is no direct monetary transaction between the individual users and the platform for the service provided.

Evaluating the Fairness of a Social Media Market Model

The Two-Sided Market of Social Platforms

Arrange the following events in the correct chronological order to describe the primary economic exchange process on a social networking platform that is free for individual users.

In the economic model of a social networking site that is free for individuals to use, the users are not the primary customers. Instead, their ______ and personal information are the commodities sold by the platform to its actual customers, the advertisers.