Who was the first psychologist to use psychology in advertising?

- Hugo Münsterberg
- Elton Mayo
- Walter Dill Scott
- Walter Bingham

**Correct Answer:** Walter Dill Scott

**Explanation:** Walter Dill Scott was a pioneering psychologist who first applied psychological principles to business and authored foundational books on advertising in 1903, namely *The Theory of Advertising* and *Psychology of Advertising*.

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In 1903, Walter Dill Scott published two landmark books, 'The Theory of Advertising' and 'Psychology of Advertising.' These publications are recognized as the first to formally describe how psychology could be utilized in a business context.

Scott's Early Publications on Psychology in Business

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

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